Not too big, not too small, not too fancy, not too simple, Topo Design’s Rover Pack is the Goldilocks of rucksacks. Let’s take a closer look at the bag.

In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB), the Manhattan advertising agency that would create the revolutionary Volkswagen ad campaigns of the 1950s and 1960s.